{"id":3543,"date":"2021-12-17T03:00:00","date_gmt":"2021-12-17T03:00:00","guid":{"rendered":"https:\/\/drivin-demo.rocketmedia.cl\/casos-de-exito\/bimbo-colombia-2\/"},"modified":"2026-10-31T13:43:19","modified_gmt":"2026-10-31T13:43:19","slug":"bimbo-colombia","status":"publish","type":"use_case","link":"https:\/\/drivin-demo.rocketmedia.cl\/pt\/casos-de-sucesso\/bimbo-colombia","title":{"rendered":"Bimbo Col\u00f4mbia expandiu opera\u00e7\u00f5es com Drivin"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote caso-cita is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Drivin trouxe uma mudan\u00e7a significativa na nossa opera\u00e7\u00e3o, e acabou se estendendo inclusive para outras unidades de neg\u00f3cios da organiza\u00e7\u00e3o. Hoje estamos implementando o software em Honduras, Guatemala, Panam\u00e1, Equador, Peru, porque consideramos que \u00e9 um bom projeto e uma ferramenta muito boa que come\u00e7amos a usar na Col\u00f4mbia\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ferm\u00edn Peralta | Gerente da Cadeia de Valor \u2013 Bimbo Col\u00f4mbia<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Sobre a Bimbo<\/strong>:<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A Bimbo \u00e9 uma multinacional mexicana com mais de 75 anos de mercado. Atualmente, sua presen\u00e7a se expandiu para 33 pa\u00edses na Am\u00e9rica, Europa, \u00c1sia e \u00c1frica, nos quais possui uma participa\u00e7\u00e3o significativa. Chegou \u00e0 Col\u00f4mbia h\u00e1 25 anos e \u00e9 a n\u00famero um do setor de panifica\u00e7\u00e3o daquele pa\u00eds.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Atualmente conta com sete f\u00e1bricas e 32 centros de vendas nas principais cidades da Col\u00f4mbia, Barranquilla, Cali, Medell\u00edn, Pereira e Bogot\u00e1, sendo esta \u00faltima onde est\u00e3o localizados os tr\u00eas maiores centros do pa\u00eds.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para distribui\u00e7\u00e3o loja a loja, conta com mais de 500 ve\u00edculos e mais de 3.000 funcion\u00e1rios que atendem diariamente \u00e0s grandes demandas, chegando a estar presente em 80% do portf\u00f3lio de lojas em todo o territ\u00f3rio nacional.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><figure><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-10169 size-full\" src=\"https:\/\/drivin-demo.rocketmedia.cl\/wp-content\/uploads\/2026\/10\/bimbo-colombia-3.jpeg\" alt=\"Bimbo e Drivin\" width=\"1200\" height=\"675\"><\/figure>&nbsp;<\/strong><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Drivin e a transforma\u00e7\u00e3o da Bimbo<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Antes da chegada da Drivin, a maioria dos processos relacionados a essa \u00e1rea eram realizados manualmente e, portanto, havia poucas informa\u00e7\u00f5es sobre a localiza\u00e7\u00e3o das unidades ou a rastreabilidade dos pedidos. As comunica\u00e7\u00f5es importantes eram feitas por telefone e eles n\u00e3o havia uma ferramenta para uma melhor tomada de decis\u00f5es.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Se est\u00e1vamos chegando atrasados \u200b\u200bou se o cliente estava satisfeito era muito subjetivo, n\u00e3o sab\u00edamos quais eram os movimentos da nossa frota, tudo era muito incerto, pois n\u00e3o cont\u00e1vamos com a visibilidade necess\u00e1ria.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Drivin mudou significativamente nossa opera\u00e7\u00e3o. Quando implementada, a ferramenta nos deu visibilidade em tempo real de toda a frota de \u00faltima milha e rastreamento de entrega. Com ele, al\u00e9m de planejarmos de forma mais otimizada as rotas de expedi\u00e7\u00e3o, sabemos onde e como est\u00e3o sendo feitas as entregas e obtemos informa\u00e7\u00f5es imediatas sobre a satisfa\u00e7\u00e3o do cliente\u201d, afirma Ferm\u00edn.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Bimbo e gerenciamento de desafios&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Diante de imprevistos, as grandes organiza\u00e7\u00f5es precisam de ferramentas robustas e uma estrat\u00e9gia eficiente para contornar os desafios, ainda mais quando estes s\u00e3o de propor\u00e7\u00f5es mundiais, como aconteceu com a Pandemia de Covid-19.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;Ferm\u00edn Peralta, chefe da cadeia de valor da Bimbo Col\u00f4mbia, que implementou a automa\u00e7\u00e3o dos processos log\u00edsticos mais importantes da empresa, comenta que eles conseguiram enfrentar a pandemia gra\u00e7as \u00e0s tecnologias adquiridas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cA pandemia foi um grande desafio, como conseguir\u00edamos obter a rastreabilidade das viaturas e encomendas sem estarmos presentes? Essa foi a quest\u00e3o resolvida com a ajuda de Drivin, uma ferramenta que havia sido incorporada \u00e0 empresa antes desse problema.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com a tecnologia de log\u00edstica da Drivin, al\u00e9m da rastreabilidade, a organiza\u00e7\u00e3o obteve informa\u00e7\u00f5es valiosas para a tomada de decis\u00f5es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAcess\u00e1vamos informa\u00e7\u00f5es cruciais para poder planejar as rotas,&nbsp; garantir o cumprimento dos prazos, bem como o n\u00edvel de servi\u00e7o que prest\u00e1vamos, al\u00e9m de conhecer melhor a experi\u00eancia dos nossos clientes\u201d, acrescentou.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Obten\u00e7\u00e3o de dados em tempo real, KPIs, otimiza\u00e7\u00e3o de rotas, tempos de viagem, tempos de legaliza\u00e7\u00e3o de vendas e log\u00edstica reversa s\u00e3o alguns dos processos aprimorados ap\u00f3s a implanta\u00e7\u00e3o de Drivin.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/drivin-demo.rocketmedia.cl\/wp-content\/uploads\/2026\/10\/bimbo-colombia-1-1.jpeg\" alt=\"camion bimbo delivery cliente Drivin Colombia\" style=\"width:600px;height:auto\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">E n\u00e3o para por a\u00ed. Novas funcionalidades como o controle de bandeja que&nbsp; Drivin desenvolveu para que a Bimbo Col\u00f4mbia tivesse total visibilidade na \u00faltima milha \u00e9 um diferencial competitivo importante para a opera\u00e7\u00e3o da empresa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A necessidade desta funcionalidade nasceu porque a Bimbo precisava efetuar as suas entregas em tr\u00eas tipos de bandejas: grande, m\u00e9dia e pequena, que devem regressar \u00e0 empresa ap\u00f3s a entrega. O controle deste processo era efetuado manualmente, de modo que os motoristas tinham que anotar em um papel quantas bandejas eles retiraram, entregaram e devolveram.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Agora, com o controle de bandejas que Drivin ajudou a desenvovler para sua necessidade, \u00e9 poss\u00edvel realizar um melhor registro digitalmente, em que \u00e9 poss\u00edvel baixar um arquivo do aplicativo que reflete a pr\u00e9-liquida\u00e7\u00e3o, devolu\u00e7\u00f5es e a quantidade de bandejas que foram entregues ou retiradas pelo motorista em cada ponto.<\/p>\n\n\n\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/drivin-demo.rocketmedia.cl\/wp-content\/uploads\/2026\/10\/bimbo-colombia-2-1.jpeg\" alt=\"Ferm\u00edn Peralta Bimbo Colombia\" style=\"width:300px;height:auto\"\/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cHoje estamos com o Drivin em outras localidades. O sistema j\u00e1 est\u00e1 sendo utilizado na regi\u00e3o de Honduras, Guatemala, Panam\u00e1, Equador, Peru, porque consideramos que \u00e9 um bom projeto e uma boa ferramenta que come\u00e7amos a implementar na Col\u00f4mbia\u201d, ele disse.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Por fim, Ferm\u00edn faz uma recomenda\u00e7\u00e3o a todas as empresas que atualmente apresentam problemas em suas opera\u00e7\u00f5es log\u00edsticas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Existem muitas ferramentas de roteiriza\u00e7\u00e3o, mas n\u00e3o s\u00e3o adaptadas para sua empresa, j\u00e1 que cada uma tem sua particularidade.&nbsp; Drivin entende muito bem nossas necessidades e ajuda a implementar aquela solu\u00e7\u00e3o que realmente precisamos, por isso estamos com eles\u201d, concluiu.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Drivin trouxe uma mudan\u00e7a significativa na nossa opera\u00e7\u00e3o, e acabou se estendendo inclusive para outras unidades de neg\u00f3cios da organiza\u00e7\u00e3o. Hoje estamos implementando o software em Honduras, Guatemala, Panam\u00e1, Equador, Peru, porque consideramos que \u00e9 um bom projeto e uma ferramenta muito boa que come\u00e7amos a usar na Col\u00f4mbia\u201d. Ferm\u00edn Peralta | Gerente da Cadeia de Valor \u2013 Bimbo Col\u00f4mbia<\/p>\n","protected":false},"author":27,"featured_media":2948,"template":"","meta":{"_acf_changed":false,"footnotes":""},"use_case_country":[506],"use_case_industry":[373,487],"use_case_tag":[505],"class_list":["post-3543","use_case","type-use_case","status-publish","has-post-thumbnail","hentry","use_case_tag-bimbo"],"acf":{"client":"Bimbo Colombia","datos":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bimbo Col\u00f4mbia expandiu opera\u00e7\u00f5es com Drivin<\/title>\n<meta name=\"description\" content=\"A Bimbo Col\u00f4mbia expandiu suas opera\u00e7\u00f5es com a Drivin, uma ferramenta que trouxe mudan\u00e7as significativas para a organiza\u00e7\u00e3o.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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