{"id":3877,"date":"2026-10-27T14:16:13","date_gmt":"2026-10-27T14:16:13","guid":{"rendered":"https:\/\/drivin-demo.rocketmedia.cl\/casos-de-exito\/frozen-foods-friman"},"modified":"2026-10-27T14:16:13","modified_gmt":"2026-10-27T14:16:13","slug":"frozen-foods-friman","status":"publish","type":"use_case","link":"https:\/\/drivin-demo.rocketmedia.cl\/en\/use-cases\/frozen-foods-friman","title":{"rendered":"Friman: Dynamic Planning and Comprehensive End-to-End Digitization with Drivin"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote caso-cita is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cWith Drivin, we\u2019ve moved to a truly dynamic planning process that can adapt to day-to-day changes without losing control of the big picture. In our operations, that\u2019s not just a marginal improvement\u2014it\u2019s a structural change.\u201d<br><br>\u201cThe digital delivery receipt has been key to building trust with the end customer. Having proof of the delivery time, including a signature and geolocation, has reduced complaints and misunderstandings.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Friman S.A. Frozen Foods is a leading company in the distribution of food products to the HORECA sector and institutional customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With a highly demanding operation\u2014where punctuality, cold-chain control, and responsiveness are essential\u2014the company faced significant challenges in maintaining efficiency and traceability in its deliveries.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Challenge: A Complex Operation with Rigid, Manual Processes<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Before embarking on its digital transformation, route planning relied heavily on each driver\u2019s individual knowledge. This made it difficult to adapt to daily changes, incidents, or new operational needs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition, post-delivery administrative processes placed a heavy burden on the team. Route closure and settlement were performed manually, leading to delays, poor visibility, and room for error between what was happening on the road, in the warehouse, and in administration.<\/p>\n\n\n\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/drivin-demo.rocketmedia.cl\/wp-content\/uploads\/2026\/10\/alimentos-congelados-friman-1.png\" alt=\"Pere Vall Navarro- Friman Es\" style=\"width:121px;height:auto\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cBefore Drivin, route planning was rigid and relied heavily on each driver\u2019s individual knowledge. In addition, closing out the day was a manual, time-consuming process with room for error.\u201d<\/em><em><br><\/em><strong> \u2014 Pere Valls Navarro, Director of Operations at Friman<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/drivin-demo.rocketmedia.cl\/wp-content\/uploads\/2026\/10\/alimentos-congelados-friman-2.png\" alt=\"Mapa cobertura Frima\" style=\"width:565px;height:auto\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Friman&#8217;s geographic coverage: Its sales network spans Catalonia, northern Valencia, Andorra, and Mallorca.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The solution: a connected, flexible, real-time operation<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To modernize its distribution, Friman implemented Drivin\u2019s platform, centralizing and automating key processes in its logistics operations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The solution enabled the company to move toward more dynamic and connected management through:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Flexible planning and daily route optimization.<\/li>\n\n\n\n<li>Real-time visibility into operations.<\/li>\n\n\n\n<li>Digital settlement and instant closings.<\/li>\n\n\n\n<li>Digital delivery notes with signatures and geolocation.<\/li>\n\n\n\n<li>Centralized monitoring of critical KPIs such as OTIF, fuel consumption, temperatures, tachographs, and carbon footprint.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Thanks to this comprehensive digitization, Friman was able to efficiently integrate its in-transit operations, warehouse, and administrative functions into a single platform.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/drivin-demo.rocketmedia.cl\/wp-content\/uploads\/2026\/10\/alimentos-congelados-friman-3.webp\" alt=\"warehouse-friman-caso-de-exito\" style=\"width:800px;height:auto\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">The results: greater control, efficiency, and operational reliability<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The implementation of Drivin brought about a structural change in Friman&#8217;s operations, resulting in logistics that are much more agile, traceable, and efficient.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">True Operational Agility<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The company shifted from a static planning approach to a dynamic model capable of adapting quickly to daily changes without losing control of operations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Less Administrative Burden<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Digitization eliminated much of the manual work involved in route closures and settlements, improving response times and information transparency.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Reduction in Incidents and Complaints<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The use of digital delivery receipts with proof of delivery, signatures, and geolocation helped reduce complaints and misunderstandings with end customers, thereby improving service quality.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Greater Traceability and Sustainability<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Centralizing key performance indicators enabled Friman to monitor critical operational variables and provide reliable information for reporting metrics such as OTIF and carbon footprint to corporate clients.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">More than just software: a strategic partner<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond the technology itself, one of the factors Friman valued most was the constant support provided by the Drivin team throughout the entire implementation and operational development process.<br><br>Their hands-on support and deep understanding of logistics made it possible to build a long-term relationship based on collaboration and continuous improvement.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cDrivin didn\u2019t just sell us software and then leave us to fend for ourselves. They\u2019ve provided constant support. Having a partner who understands logistics operations\u2014and not just the technology\u2014is what really makes this work.\u201d<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Do you want to transform your logistics operations?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Learn how Drivin can help you optimize your deliveries, automate processes, and gain complete, real-time visibility into your logistics operations.<\/p>\n\n\n<div class=\"form-demo form-cd form-demo--oscuro\" data-cd=\"5pqbo8frefggxhcopreigw\" data-mas=\"Show more fields\" data-demo=\"https:\/\/drivin-demo.rocketmedia.cl\/en\/demoweb\/\" data-boton=\"Book your demo\" aria-busy=\"true\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Friman S.A. Frozen Foods is a leading company in the distribution of food products to the HORECA sector and institutional customers. With a highly demanding operation\u2014where punctuality, cold-chain control, and responsiveness are essential\u2014the company faced significant challenges in maintaining efficiency and traceability in its deliveries.<\/p>\n","protected":false},"author":25,"featured_media":3209,"template":"","meta":{"_acf_changed":false,"footnotes":""},"use_case_country":[595],"use_case_industry":[544],"use_case_tag":[],"class_list":["post-3877","use_case","type-use_case","status-publish","has-post-thumbnail","hentry"],"acf":{"client":"Friman","datos":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Friman: Dynamic Planning and Comprehensive End-to-End Digitization with Drivin<\/title>\n<meta name=\"description\" content=\"Friman S.A. transformed its logistics operations with Drivin, optimizing routes and processes and improving the efficiency and traceability of its deliveries. 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